As a designer , Accurate self positioning in complex design , It is very important to ensure the successful completion of the design and later operation .

Lei Yuming —AM Founder of design brand . Capital design · Founder of Bank . Studied at Polytechnic University of Milan , Chinese design industry “ Top ten outstanding young people ”.

As the leader of Chinese Youth Design , Mr Lei Yuming go by the name of “ Design geek ”, Is one of the most representative figures , His works are deeply branded with the unique mark of Oriental Aesthetics and regional culture , It is widely praised by the industry and highly recognized by the public , unscramble On him “ Design spectator ” Role orientation of , We may get a deeper understanding and reference .

Skill is the means to an end , Innovative research and development is the source of the vitality of works , Innovation comes from the transformation of designers' experience and knowledge and careful observation of life . therefore , An excellent designer , Often as a bystander , Separate from the design , Go deep into life , To observe \ Perception , Accumulate knowledge \ experience , Accumulate strength for innovation . so to speak , An excellent designer , By all means experience Rich life home .

Every design , There is a story . Every innovation , There is one enlightenment .

Observe life with your heart , Perception The true meaning of life , Give Way Design and life interaction .

Give Way Free release of inspiration , Create a space that the heart desires .