Since the reform and opening up , Under the correct leadership of our party , Earth shaking changes have taken place in China's economic structure , People's living standards are getting better and better , The demand for living facilities is also more and more diversified , This means that urban renewal is imperative , A number of cities will eventually come to the fore , Among the world's first-class series , Deep participation in the world economy . Especially in the commercial real estate sector , Those unsustainable shopping malls \ Shopping Mall \ Office building? \ hotel , I'm going through it “ make only superficial changes ” Then you can re link people “ Fickle ” Thinking and lifestyle , Leading the industry . Today we mainly talk about the transformation design of shopping malls , Want to re attract people into the mall , We have to work hard on the architectural design of shopping malls , Including the interior design of shopping malls, we should meet the aesthetic and spiritual needs of people in the new era , Only more diversified ones push through the old and bring forth the new in commercial architectural design , We can let those lost traffic return to the real economy .

since 90 Late S , China's shopping malls and real estate industry began to appear on a large scale , I've experienced it so far 20 A few years . Many projects have been in operation for more than ten years , Facilities become obsolete , The marketing method is still the same , Coupled with the rise of online shopping tide , How to retain customers in the real economy is a very headache , In the face of such market conditions , The adjustment and transformation of commercial projects is something we must seize the time to do . From the macro development of commercial real estate , The development in previous years was rapid , Rugged , Now? , Urban core areas have entered the era of stock market , with “ Reconstruction of old buildings \ Stock increase ” As the core goal, urban renewal is gradually paid more and more attention . Most shopping malls are opened in the core area of the city , An era of land and gold , How can we maximize the value of land space , Appearance design of shopping malls , with And how to reasonably design the interior space of shopping malls is an important topic that we must study .

AM As a leader in the design industry , With a sense of responsibility to create a high-quality space in line with the development of the times , Promoting human environment with design , Help customers comprehensively enhance the value of space , Explore more possibilities for future design to activate urban kinetic energy .

This issue introduces how to make old shopping malls realize commercial upgrading through shopping mall architectural appearance design and shopping mall interior design .AM Committed to industry analysis , Look to the future of shopping malls , Constantly study the shopping mall culture and explore various excellent cases , Combined with rich practical experience , Summed up a set of unique AM New ideas of shopping mall planning , Enable new vitality of shopping malls , Establish emotional links with customers with And digital upgrade , Constantly create surprises for customers .

The traditional shopping mall model is relatively dull , from 80 Market in the S \90 Supermarkets in the S \00 Department stores in the S , Again 10 Age Shopping Mall , Consumption upgrade every ten years , The old model is eliminated every ten years . Everyone should feel this way , Facing some old shopping malls before, we have no desire to go in at all , Give the new generation of consumers a reason to go back in , The transformation of old shopping malls is on schedule , This is the first proposition that all old commercial projects need to answer .

The jinhuigang shopping mall is a good example

Project overview ： Total construction area 50000㎡, B1 , Five floors above the ground , Each layer has its own theme , But each theme has a common tonality , This is the so-called intelligent immersive shopping experience .

Reconstructed jinhuigang shopping mall with original , originality \ fashion \ Sense of future \ Science fiction oriented ,AM designer from Cartoon cat and mouse inspired , The huge cheese shape is designed as the mall entrance , Into the world of children , It's a shopping paradise for adults , It's also a children's playground , Jinhuigang shopping mall , delicious food , Recreation & Entertainment , originality Experience and other forms , Let customers open an immersive shopping experience .

Let's enjoy each floor originality bar !

There is a screen waterfall wall through the top in the atrium on the first floor , Echoing our theme forest space , Small animals everywhere , So that adults and children can find the scenery of lingering in the mall .

See the little bear standing in the sky ? This is playing with children , This is children's world , Let the children have fun bar .

Technology can be seen everywhere on the third floor Sense of future Full of strip lights , Full of the sense of technology in the film , This is technology space , It's a space where your imagination can fly freely .

Columns wrapped with ecological wood on the fourth floor , Ecological health , Here you can with Take it easy , Feel big since Natural hug .

Fifth floor from Young people are keen on new things , Here you can with Experience a new movie viewing experience , Full of ceremony , Make an appointment with your friends bar !

B The perfect combination of light and color in a new era , This represents the freedom from bondage since By spirit , Give people aesthetic experience \ Sensory enjoyment .

with This chapter briefly introduces the popular models of shopping malls in the new era , I believe it also gives you more inspiration , In fact, people have not forgotten the sense of experience of physical stores because of the prevalence of online shopping , Just lack enough attraction , place with say Shopping Mall Design , The transformation of old shopping malls and other methods are Now? Facing the corresponding real economic difficulties, people need to seize the time to make changes , I believe that after the change will usher in with To the glory of .